fridaynitebYtes is a web platform anchored by the first interactive Internet comedy show developed with, by and for its audience of screenagers – a show that has already achieved audience acceptance, hundreds of thousands of views, a 90% “like” ratio and industry recognition with its three pilot epidsodes. As a platform, fridaynitebYtes provides large, national brands an opportunity to engage directly with a desirable demographic in a format – online video – consistent with existing viewing habits and form – branded entertainment – designed exclusively for this audience.
HyperLocalLIVE is an example of how subsequent platforms will feature cost-efficient programming customized for specific audiences. This platform, which was successfully market- and broadcast- tested in Q3|Q4 2011 in advance of a potential future national roll-out, featured event-based live programming with an industry vertical focus.
My Bike My Ride My Reasons
Featuring real riders on destination rides selected by the audience, My Bike My Ride My Reasons is dedicated to riders and will focus on what it means to ride for our audience. By incorporating the audience into original programming, the show will highlight both the experience of the ride and its appeal to the community.