Introduction

fridaynitebYtes is the home of the world’s first (and only) streaming comedy show developed for and by its audience. We are –

• a unique blend of TV style comedy entertainment, interactive engagement and new media channel – think “Saturday Night Live” on the web for Screenagers
• creating branded entertainment and moving a tested business model to the Internet
• capable of delivering an interactive television experience

At its simplest, fridaynitebYtes is a TV show broadcast on the Internet. But, by using the unique ability of the Internet to provide two-way communication, our show can become far more than a passive viewing experience. We vest the audience in the show by engaging them in the creative process. This “best of both worlds” approach is at the very heart of our product – interactive television.

By combining the prime attribute of a television show – professional entertainment that attracts an audience – with the advantages of the Internet – scalability, immediacy, and interactivity, we will create an entertainment experience that responds to the needs of both our audience and advertisers.

• For our audience, we provide entertaining shows and a fun, social web platform.
• For our sponsors, we provide cost-effective advertising, replicating the advertising experience of television for the cost of currently available Internet advertising programs. In addition, we can leverage our site platform to provide other marketing services.

Site Experience

fridaynitebYtes is designed to engage our audience on several core interests - community, creativity and humor – through the website itself and our weekly interactive comedy show. Starting with audience suggestions and submissions, we create a transformative experience that begins with entertainment and then ultimately expands to encompass the features of an online community.

On the landing page, we immediately establish our main site activities - watch, create, participate - and then reinforce these elements through additional content. For most, entertainment will be the primary focus and we will support this interest with a weekly show and compelling supplemental programming. For those audience members who wish to move beyond passive entertainment, we will promote engagement through the process of co-creation – surveys to direct show content, contests to create site material, submissions to anchor show segments and, for a select few, direct participation in the show to reward engagement. For subscribers who want to share their creative skills (a prime function of the Internet), we will provide creative services through our writers, producers, cast and crew, while providing a safe and secure environment for interactive humor and fun. Taken as a whole, the site provides a dynamic and creative platform for screenagers to explore their interests and talents in the online media arts.

Subscription for younger members requires parental approval and both content and contributions are subject to high standards of safety and security. Direct communication is established with parents to confirm appropriate participation.

Creative Process and the Show

This creative web platform combines members’ ideas with the vast experience of our writers, producers and performers to provide a dynamic new experience - a professionally produced variety show derived from our subscribers’ personal preferences and talents. Our entertainment professionals integrate community members’ ideas and submissions to create a show that is based on our own audience’s interests: games, adventures, music, sports, socializing and much more. Streaming broadcasts provide a real-time opportunity for our audience to immediately interact with the show as it is being performed. Following the live performance, the show is available for viewing and downloading by members, serving as the basis for yet another round of creative expression. This entire process will create an Internet community that delivers an engaging social experience through the use of “user-originated professional content.”